A bite of Maharashtra, like never before
Rajdakhni — Designing the Soul of Maharashtra, One Symbol at a
TimePlateTable
From the rugged plateaus and fishing coasts to the flavours that rule every Maharashtrian table -Rajdakhni’s identity was designed to feel like home, written in the script that speaks to its people.
Brand Identity & Design
Hospitality
Maharashtra
Results We Delivered
Turning Design into Identity
Visual Consistency
A cohesive design language across 10+ touchpoints — from menu to signage.
Cultural Connection
Use of Devanagari and local motifs deepened emotional recall and authenticity.
Brand Recall Boost
Recognizable identity led to higher customer association and stronger word-of-mouth.
Bringing a restaurant’s essence to life through symbols, colors, and a voice that feels authentically Maharashtrian.
Client Overview
Rajdakhni was created to bring the true taste of Maharashtra to Mumbai — the comfort, flavour, and nostalgia of home. For many living in the city, authentic regional food often loses its essence; Rajdakhni revives it, serving the same warmth and aroma that define the state’s kitchens.
That’s why the name Rajdakhni carries such intent: “Raj” for mastery, and “Dakhni” from the Marathi word for the Deccan plateau — the soil where these flavours and traditions rule.
Its identity carries that spirit through Devanagari lettering and motifs inspired by everyday Maharashtrian life.
Client Testimonial
It was amazing to see our vision come alive so authentically. The logo and colors perfectly captured the Maharashtrian roots we wanted to highlight, and the overall branding maintained a beautiful sense of consistency and emotion.
— Amit Pardhe
Technologies
Technologies We Used To Get Results
At The Grey Hawks, our team doesn’t just use technology—we bend it to fuel creativity, sharpen performance, and deliver results that outlive campaigns.
