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Entertainment Like Never Before

Odiaone – From Regional Recognition to Digital Dominance on
Facebook InstagramYouTube

How Grey Hawks helped Odisha’s leading entertainment brand grow organically with strategy, storytelling, and smart execution.

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Social Media Marketing

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Entertainment & Media

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3 Months Campaign

Results We Delivered

Turning Stories into Numbers That Speak

10M+ Organic Views
Across Instagram, Facebook, and YouTube — all achieved through pure content strategy and storytelling, no paid ads.

800K+ Interactions
From comments to shares, 98% of engagement came from new audiences discovering OdiaOne organically.

87K+ Profile Visits
A massive jump in curiosity and connection — audiences revisiting, following, and engaging with Odisha’s biggest entertainment voice.

Real growth, real audience, and real conversations — all powered by The Grey Hawks’ data-driven creativity.

Client Overview

OdiaOne is a digital entertainment platform rooted in Odisha bridging the gap between regional Odia film, music, and storytelling with online audiences. Since 2012, they’ve played a key role in the Ollywood ecosystem, producing films, releasing songs, and amplifying regional content.
Even with strong content, their social presence hit a long stretch of flatline. For years, follower counts hovered, reach stagnated, and many artists’ voices didn’t find new audiences.
That’s where we stepped in, not just to post, but to reawaken OdiaOne’s social potential.

Key Offerings

Our Strategy included multi-layered campaign to give Odia One a distinctive online voice.

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Brand Repositioning

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Cultural Storytelling

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Platform Optimization

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Organic Amplification

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Audience Reconnect

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Data Intelligence

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Client Testimonial

"We wanted Odia stories to reach farther, and now they do — every week. The engagement, the energy, the recognition… it all feels earned.”

- Samaresh Routray, Foudner Odia one

Technologies

Technologies We Used To Get Results

At The Grey Hawks, our team doesn’t just use technology—we bend it to fuel creativity, sharpen performance, and deliver results that outlive campaigns.

Meta Business Suite
YouTube Studio
Adobe Creative Suite
Google Sheets / Drive
Human Psychology & Behavioural Insights
Google Analytics

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