A Slice of Celebration
How Occasions Cakes Tripled Its SEO
VisibilityOrdersEngagement
In a world where every search begins with a craving, OccasionsCakesUAE.com set out to become the UAE’s go-to name for online cake orders.
SEO Strategy & Content Expansion
E-commerce (Food & Bakery)
United Arab Emirates
Results We Delivered
Turning Keywords into Conversions
Keyword Visibility Boom
From 574 to 1,689 ranking keywords — a 194% leap in visibility, with over 1,115 new terms added in just 90 days.
Traffic Value Lift
Organic traffic grew 12.2% and traffic value jumped 5.2%, even through Google’s June Core Update.
Authority Established
Ranked #1 for major commercial and location-based searches like occasion cakes Abu Dhabi, birthday cake half, etc.
Client Overview
Born in the UAE’s competitive bakery space, OccasionsCakesUAE.com caters to a community that values both convenience and authenticity. But the challenge was clear — local searches were dominated by generic delivery portals, while OccasionsCakes lacked the organic visibility to compete. Our objective: build organic authority, capture high-intent search traffic, and ensure every “birthday cake” query pointed home.
Client Testimonial (Fake)
When you bake with heart, you want people to taste it. The Grey Hawks made sure they found it first. From SEO strategy to content storytelling, they turned our little bakery into a citywide sensation. Our online orders doubled, our reviews tripled, and today, Occasion Cakes isn’t just a name. It’s a search trend.
— Team Occasion Cakes
Technologies
Technologies We Used To Get Results
At The Grey Hawks, our team doesn’t just use technology—we bend it to fuel creativity, sharpen performance, and deliver results that outlive campaigns.
