Entertainment Like Never Before
Murugappa Group: From Legacy Conglomerate to Digital Precision
EngineSystemMachine
How strategic paid media and analytics transformed a 123-year-old powerhouse into a performance-driven B2B magnet
Social Media Marketing
B2B Performance
90 Days Campaign
Results We Delivered
Turning Stories into Numbers That Speak
A 45% jump in lead quality after restructuring campaigns around industry-specific intent.
A precise, surgical 30 Percent reduction in cost per lead by removing cross-vertical leakage.
Overall ROAS rising to 3.5x within just 90 days, marking a new era of measurable impact.
Client Overview
Murugappa Group stands as one of India’s most respected and diversified conglomerates, with presence across engineering, agriculture, and financial services. Their industrial and agri divisions were growing, but their digital footprint wasn’t echoing their scale. They partnered with The Grey Hawks to architect a measurable, data-led paid media ecosystem that matched their legacy with modern precision.
Our blueprint focused on high-intent segmentation, ironclad analytics, and channel-specific enterprise targeting to sharpen how Murugappa engaged institutional clients.
Client Testimonial
“The Grey Hawks didn’t just optimize our campaigns, they reframed how we think about digital performance. Their segmentation-led approach brought clarity and consistency to our B2B funnel.”
— Team Murugappa Group